{"id":28836,"date":"2024-11-06T03:50:23","date_gmt":"2024-11-06T08:50:23","guid":{"rendered":"https:\/\/coachingfederation.org\/blog\/6-tips-for-a-standout-coaching-culture-from-intel\/"},"modified":"2024-11-06T03:50:23","modified_gmt":"2024-11-06T08:50:23","slug":"6-tips-for-a-standout-coaching-culture-from-intel","status":"publish","type":"post","link":"https:\/\/coachingfederation.org\/blog\/6-tips-for-a-standout-coaching-culture-from-intel\/","title":{"rendered":"6 Tips for a Standout Coaching Culture from Intel"},"content":{"rendered":"<p><span data-contrast=\"auto\">Rising tides lift all boats often refers to increasing stock prices boosting the economy. However, it\u2019s also an apt metaphor for the impact of nurturing a corporate coaching culture. A workplace that promotes the development of coaching skills for high-potential managers has a trickledown effect, such as improved retention, greater profitability, and organizational attainment of strategic goals.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<h2>Intel\u2019s Coaching Culture Impact<\/h2>\n<p><span data-contrast=\"auto\">Just ask Intel, a world leader in designing and manufacturing leading-edge semiconductors. The company has cultivated a coaching ecosystem that is ingrained in its culture. The return on investment in its coaching program totals about $1 billion USD per year in operating margin. That figure is directly tied to behavior changes across the team due to coaching, including new revenue that those behaviors enabled and reduced costs associated with turnover.<\/span><\/p>\n<p><span data-contrast=\"auto\">The numbers speak for themselves. Additional success metrics also include:<\/span><\/p>\n<ul>\n<li><span data-contrast=\"auto\">Promotion rates among leaders are 2.7 times higher than before.<\/span><\/li>\n<li>Achievement of coachee business goals soared to 91%.<\/li>\n<li>Wide-spread satisfaction scores. The Net Promotor Score (NPS) consistently surpasses world-class standards of an 80, with flagship programs such as Leadership Fitness Coaching scoring an 87.<\/li>\n<\/ul>\n<h2>How Intel Integrated Coaching Culture for Success<\/h2>\n<p><a href=\"https:\/\/coachingfederation.org\/resource\/intel-corporation\/\"><span data-contrast=\"auto\">Intel\u2019s <\/span><span data-contrast=\"none\">award-winning coaching culture<\/span><\/a><span data-contrast=\"auto\"> started as a grassroots initiative championed by internal leaders and ICF-credential coaches Mariann Pike and Lynette Winter. The duo was integral to the initial adoption of the program and saw the value of investing in a model that combined new coaching modalities and technologies, and measurement platforms to add value and demonstrate meaningful ROI.<\/span><\/p>\n<p><span data-contrast=\"auto\">The program is built on three pillars to facilitate strategic deployment organization wide, and to increase the chances for the program\u2019s success. The three-pronged approach is based on the following tenets:<\/span><\/p>\n<ul>\n<li><b><span data-contrast=\"auto\">Getting Coached:<\/span><\/b><span data-contrast=\"auto\"> Managers and leaders may receive different forms of coaching from credentialed internal and third-party coaches.\u00a0<\/span><\/li>\n<li><b><span data-contrast=\"auto\">Learning How to Coach: <\/span><\/b><span data-contrast=\"auto\">Coachees and employees can go from student to teacher by learning coaching skills and receiving training and certification to coach others.\u00a0<\/span><\/li>\n<li><b><span data-contrast=\"auto\">Governing and Infrastructure: <\/span><\/b><span data-contrast=\"auto\">Coaching programs are managed at the enterprise level with state-of-the-art systems and data-driven design.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559685&quot;:720,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/li>\n<\/ul>\n<p><span data-contrast=\"auto\">Once a foundation is in place for supporting a coaching culture, the fun begins. This is where your organization can get creative in building a program tailored to your workplace.<\/span><\/p>\n<h2><b><span data-contrast=\"auto\">6 Tips for Developing a Standout Coaching Culture<\/span><\/b><\/h2>\n<p><span data-contrast=\"auto\">Creating a coaching program with measurable impacts on individuals and at the organizational level requires strategic planning, deployment, and metrics for assessing success.<\/span><\/p>\n<p><span data-contrast=\"auto\">Here\u2019s a behind-the-scenes look at six best practices from Intel that you can use to develop a rigorous program with best-in-class content that delivers results.<\/span><\/p>\n<h3>1. Building a Coaching Program Based on Ethics and Standards<\/h3>\n<p><span data-contrast=\"auto\">Intel\u2019s coaching agreement is based on the ICF Code of Ethics, and training (internal or external) is delivered through internal or external <a href=\"https:\/\/coachingfederation.org\/education-professional-development\/find-coaching-education\/\">ICF accredited programs<\/a> based on <\/span><a href=\"https:\/\/coachingfederation.org\/ethics\" target=\"_blank\" rel=\"noopener\"><span data-contrast=\"none\">ICF standards<\/span><\/a><span data-contrast=\"auto\">.<\/span><\/p>\n<h3><b><span data-contrast=\"auto\">2. Embracing an Approach that Empowers Leaders to be Role Models<\/span><\/b><\/h3>\n<p><span data-contrast=\"auto\">As a leading tech company with global reach, Intel prizes innovation by encouraging its leaders to drive transformation in an industry that is consistently evolving.<\/span> <span data-contrast=\"auto\">Coaching is primarily targeted at high-potential managers and leaders with the goal of fostering workforce engagement, developing talent, and transforming leadership style. Leaders are encouraged to connect with their colleagues to manage contrasting perspectives and collaborate as a team \u2014 enabling higher results than possible when working alone as individuals.<\/span><\/p>\n<h3><b><span data-contrast=\"auto\">3. Customizing a Coaching Solution<\/span><\/b><\/h3>\n<p><span data-contrast=\"auto\">Intel launched a Women\u2019s Leadership Academy and a program for first-time parents re-entering the workplace. This approach directly supports the company\u2019s goal of doubling the number of women and underrepresented minorities in senior leadership positions. To accomplish this, Intel focuses on making coaching available to individuals who identify as marginalized employees.<\/span><\/p>\n<h3><b><span data-contrast=\"auto\">4. Adopting a Mission to Advance Leaders from Coachee to Coach<\/span><\/b><\/h3>\n<p><span data-contrast=\"auto\">First, managers and leaders are paired with internal and external <a href=\"https:\/\/coachingfederation.org\/get-coaching\/\">ICF credentialed coaches<\/a> to level up their skills. Then they transition from student to teacher and receive training and certification to coach others.<\/span><\/p>\n<h3><b><span data-contrast=\"auto\">5. Implementing a Coaching Management System to Automate and Track Progress<\/span><\/b><\/h3>\n<p><span data-contrast=\"auto\">Intel manages its internal coaching program with a state-of-the-art platform that streamlines user experience and facilitates easy updates to evolving content.<\/span><\/p>\n<h3><b><span data-contrast=\"auto\">6. Using Data-Driven Methods to Measure Results<\/span><\/b><\/h3>\n<p><b> <\/b><span data-contrast=\"auto\">Feedback is crucial to evaluating program success and evolving content for increased impact. Intel uses a multi-channel approach for gathering input, including:<\/span><\/p>\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li>Survey responses from coachees and coaches.<\/li>\n<li><span data-contrast=\"auto\">Manager development feedback.<\/span><\/li>\n<li><span data-contrast=\"auto\">Retention analytics.<\/span><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<h2><b><span data-contrast=\"auto\">Learn More<\/span><\/b><\/h2>\n<p><span data-contrast=\"auto\">In the 15 years since Intel started its focused effort, the coaching program has achieved astonishing success metrics, and you can too. Read more about <\/span><a href=\"https:\/\/coachingfederation.org\/app\/uploads\/2023\/01\/Intel_PrismAward_CaseStudy.pdf\" target=\"_blank\" rel=\"noopener\"><i><span data-contrast=\"none\">Coaching as a Catalyst for Change at Intel<\/span><\/i><\/a><span data-contrast=\"auto\"> and find inspiration for creating a transformational coaching culture at your organization. <\/span>Our <a href=\"https:\/\/coachingfederation.org\/coaching-in-organizations\">ICF Coaching in Organizations team<\/a> also provides a variety of resources for organizations wanting to build and\/or sustain a coaching culture.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Rising tides lift all boats often refers to increasing stock prices boosting&hellip;<\/p>\n","protected":false},"author":18,"featured_media":7038,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_seopress_robots_primary_cat":"","_seopress_titles_title":"How Inte Uses Coaching Culture & 6 Tips for Your Organization","_seopress_titles_desc":"Creating a culture based around coaching benefits everyone. 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