{"id":28840,"date":"2024-11-06T03:50:23","date_gmt":"2024-11-06T08:50:23","guid":{"rendered":"https:\/\/coachingfederation.org\/blog\/coaching-as-a-catalyst-for-change-at-intel\/"},"modified":"2024-11-06T03:50:23","modified_gmt":"2024-11-06T08:50:23","slug":"coaching-as-a-catalyst-for-change-at-intel","status":"publish","type":"post","link":"https:\/\/coachingfederation.org\/blog\/coaching-as-a-catalyst-for-change-at-intel\/","title":{"rendered":"Benefits of Coaching in the Workplace: A Case Study from Intel"},"content":{"rendered":"<p><span data-contrast=\"auto\">In an increasingly intelligent, hyper-connected world, Intel believes its employees and their continued growth are crucial to business success.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">As a world leader in designing and manufacturing leading-edge semiconductors, Intel is a global enterprise creating world-changing technology to improve the life of every person on the planet.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:259}\">\u00a0<\/span><span data-contrast=\"auto\">It strives to be the trusted performance leader for unleashing the potential of data while serving as a standard for social impact and responsibility.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<h2>Intel&#8217;s Workplace Coaching Program<\/h2>\n<p><span data-contrast=\"none\">A reflection of this, <\/span><a href=\"https:\/\/coachingfederation.org\/awards\/winners\" target=\"_blank\" rel=\"noopener\"><span data-contrast=\"none\">Intel\u2019s award-winning coaching program<\/span><\/a><span data-contrast=\"none\"> has become a catalyst for fostering workforce engagement and developing talent for its high-potential managers and leaders. The result is a coaching ecosystem ingrained in the company culture.<\/span><\/p>\n<p><span data-contrast=\"none\">The measurable results of Intel\u2019s coaching program tell a great story of success. \u201cWhat makes the coaching program at Intel different from others is that we have been able to say, \u2018We are doing this, but we\u2019re also going to monitor it and tie it into our business.\u2019 That has paid off very well for our company,\u201d said David Lane, executive leadership coach and leadership fitness coaching product owner in Intel\u2019s internal coaching team.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<h2>How Intel Has Transformed Leaders Through Coaching<\/h2>\n<p><span data-contrast=\"none\">Intel\u2019s coaching program began 15 years ago as a grassroots effort. Leadership at Intel understood that effective coaching was not simply an employee benefit but also highly valuable for business. It has since grown into an organization-wide initiative. In 2021, 1,100 coachees directly benefited from coaching. The primary target audience for coaching is senior leaders who manage large groups within Intel. They are enabled and expected to \u201cturn and teach\u201d coaching to their direct reports, thereby indirectly extending the reach to 11,000 employees and the impact of the program by tenfold.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"none\">Coaching is primarily targeted at high-potential managers and leaders. The goal is to foster workforce engagement, develop talent, and transform leadership style. Intel\u2019s program has a three-pronged strategy to deploy coaching throughout the organization and maximize return on investment (ROI):\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/p>\n<ul>\n<li><b><span data-contrast=\"none\"> Get Coached: <\/span><\/b><span data-contrast=\"none\">Managers and leaders may receive different forms of coaching from credentialed internal and external coaches.\u00a0<\/span><\/li>\n<li><b><span data-contrast=\"none\"> Learn How to Coach: <\/span><\/b><span data-contrast=\"none\">Coachees<\/span> <span data-contrast=\"none\">and employees can go from student to teacher by learning coaching skills and receiving training and certification to coach others.\u00a0<\/span><\/li>\n<li><b><span data-contrast=\"none\"> Infrastructure and Governance: <\/span><\/b><span data-contrast=\"none\">Coaching programs are managed at the enterprise level with state-of-the-art systems and data-driven design.<\/span><\/li>\n<\/ul>\n<p><span data-contrast=\"none\">As a leading tech company with global reach, Intel prizes innovation by encouraging its leaders to drive transformation in an industry that is consistently evolving \u2014 empowering them to be role models of a facilitative leadership style. Several tailored coaching solutions further support this, including a Women\u2019s Leadership Academy and a program for new parents re-entering the workforce. Recognizing a need to invest in developing women and minority employees\u2019 careers, Intel\u2019s coaching directly supports the company\u2019s ambitious goal of doubling the number of women and underrepresented minorities in senior leadership positions. To do so, Intel prioritizes making coaching available to employees who identify as a marginalized group.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:2,&quot;335559739&quot;:180,&quot;335559740&quot;:241}\">\u00a0<\/span><\/p>\n<h2>Measuring the Impact of Coaching on Business<\/h2>\n<p><span data-contrast=\"none\">The success of Intel\u2019s program arose from the dedication of individual employees to measurable impact across the business. Success is measured through multiple sources, including direct-to-coachee surveys, retention analytics, and data from organizational employee experience surveys and manager development feedback.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:2,&quot;335559739&quot;:180,&quot;335559740&quot;:241}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"none\">Through tracking, Intel has been able to quantify the value of behavior changes across the team due to coaching, including new revenue as well as a correlated attrition cost reduction. The ROI of the Intel coaching program contributes approximately $1 billion USD per year in operating margin.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"none\">Intel recognizes the importance of investing in its employees and their technical expertise to achieve the best outcomes. One key metric achieved is the success of Intel\u2019s culture initiatives, of which coaching is included, in attracting and retaining talent in today\u2019s highly competitive marketplace. Intel\u2019s data also shows a 2.7 times higher promotion rate among leaders, a 91% score for whether coachees achieved business goals, and 91% of participants indicating that they gained tools and techniques to elevate their leadership skills.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"none\">Intel uses Net Promoter Score (NPS) to measure satisfaction. The program\u2019s average NPS consistently exceeds the world-class metric of 80, with flagship programs such as Leadership Fitness Coaching achieving a score of 87.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"none\">Overall, feedback on the coaching program indicates employees find it incredibly beneficial. This feedback includes testimonials about how the program transformed employee lives, careers, relationships, and roles as business unit leaders. Feedback further creates additional opportunities for support through the coaching program. Senior leaders can see the tangible impact of coaching to drive transformational outcomes across all business units, from Finance to Manufacturing.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:2,&quot;335559739&quot;:180,&quot;335559740&quot;:241}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"none\">The use of a data-driven, evidence-based approach to develop and continuously hone coaching solutions makes the Intel program stand out from other organizations that offer coaching. Intel is investing in its employees and shaping its organization\u2019s culture at the same time.\u00a0<\/span><\/p>\n<p><span data-contrast=\"none\">For Intel\u2019s coaching culture success story, the evidence of its gains is in the transformations it has fueled. From good to great, by creating an environment where teams thrive and exceed challenging goals; from limited to liberated, where listening is enhanced and questioning leads to greater influencing. Despite its measurable successes to date, Intel believes the best remains yet to come.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"none\">In recognition of Intel\u2019s coaching program, the International Coaching Federation (ICF) named Intel the sole winner of the 2022 ICF International Prism Award. The Prism Award program honors businesses and organizations whose coaching programs fulfill rigorous professional standards, address key strategic goals, shape organizational culture, and yield discernible and measurable positive impacts.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Read more about <\/span><a href=\"https:\/\/coachingfederation.org\/app\/uploads\/2023\/01\/Intel_PrismAward_CaseStudy.pdf\" target=\"_blank\" rel=\"noopener\"><i><span data-contrast=\"none\">Coaching as a Catalyst for Change at Intel<\/span><\/i><\/a><span data-contrast=\"auto\"> and find inspiration for creating a transformational coaching culture at your organization. <\/span>Our <a href=\"https:\/\/coachingfederation.org\/coaching-in-organizations\">ICF Coaching in Organizations team<\/a> also provides a variety of resources for organizations wanting to build and\/or sustain a coaching culture.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>In an increasingly intelligent, hyper-connected world, Intel believes its employees and their&hellip;<\/p>\n","protected":false},"author":18,"featured_media":7041,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_seopress_robots_primary_cat":"","_seopress_titles_title":"How Intel Uses Coaching As a Catalyst for Change | ICF","_seopress_titles_desc":"Leading technology producer Intel understands the benefits of coaching in the workplace. Learn how they have harnessed coaching for development & change.","_seopress_robots_index":"","_searchwp_excluded":"","footnotes":""},"audience-type":[119,122],"display-option":[],"post-type":[128],"topic":[77,59],"_person-tax":[1888],"class_list":{"0":"post-28840","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","6":"hentry","7":"audience-type-hr-organizational-leaders","8":"audience-type-managers-leaders-using-coaching","9":"post-type-blog","10":"topic-becoming-a-sustainable-coaching-culture","11":"topic-coaching-in-organizations","12":"_person-tax-1888","13":"not-partnership-post","19":"_person-tax-27792","20":"has-featured-image"},"acf":[],"_links":{"self":[{"href":"https:\/\/coachingfederation.org\/wp-json\/wp\/v2\/posts\/28840","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/coachingfederation.org\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/coachingfederation.org\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/coachingfederation.org\/wp-json\/wp\/v2\/users\/18"}],"replies":[{"embeddable":true,"href":"https:\/\/coachingfederation.org\/wp-json\/wp\/v2\/comments?post=28840"}],"version-history":[{"count":0,"href":"https:\/\/coachingfederation.org\/wp-json\/wp\/v2\/posts\/28840\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/coachingfederation.org\/wp-json\/wp\/v2\/media\/7041"}],"wp:attachment":[{"href":"https:\/\/coachingfederation.org\/wp-json\/wp\/v2\/media?parent=28840"}],"wp:term":[{"taxonomy":"audience-type","embeddable":true,"href":"https:\/\/coachingfederation.org\/wp-json\/wp\/v2\/audience-type?post=28840"},{"taxonomy":"display-option","embeddable":true,"href":"https:\/\/coachingfederation.org\/wp-json\/wp\/v2\/display-option?post=28840"},{"taxonomy":"post-type","embeddable":true,"href":"https:\/\/coachingfederation.org\/wp-json\/wp\/v2\/post-type?post=28840"},{"taxonomy":"topic","embeddable":true,"href":"https:\/\/coachingfederation.org\/wp-json\/wp\/v2\/topic?post=28840"},{"taxonomy":"_person-tax","embeddable":true,"href":"https:\/\/coachingfederation.org\/wp-json\/wp\/v2\/_person-tax?post=28840"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}