Human Capital Institute (HCI)<\/a>. This research explores the value organizations and businesses realize from creating a coaching culture. In most cases, offering employees at all levels the opportunity to grow their skills, enhance their skills and reach their professional goals produces meaningful benefits for the organization. Key topics, such as change management in the workplace are on the media radar, so data from this study can capture attention.<\/p>\nTo best use the insights derived from these studies start by familiarizing yourself with their contents and prioritizing the most recent studies available.\u00a0 Anything more than a few years old will be a hard sell for reporters, but trends or changes in behavior could be of great interest to them.<\/p>\n
ICF does much of the heavy lifting of data assessment by providing fact sheets that call out the highlights from the research which makes it easier to grab key data points from the studies.<\/p>\n
Leveraging Key Data<\/h3>\n
Once you have found the data to support your key points, consider the data within the framework of your email by detailing your topic or angle, also called a \u201cpitch\u201d. Providing a case study is also valuable because it provides a real-world story behind the numbers.\u00a0 Case studies bring data to life in a way that makes it personal for the reader.<\/p>\n
Remember, you don\u2019t want to drown them with too much data. Reporters will value your pitch if it helps them to learn more and ask good questions.\u00a0 There is no need for the pitch to tell the entire story. You should only focus on what\u2019s most relevant and compelling. A good rule of thumb is to include one to three data points, so you are not overwhelming the reporter with information.<\/p>\n
A Note on Accurate Phrasing<\/h3>\n
It is important when drawing data from research that you not only stick to accurate numbers but also are careful with your phrasing.<\/p>\n
For example, if a survey reports that respondents answered a question about using coaching services as 9% \u201calways\u201d,18% \u201coften\u201d and 23% \u201csometimes\u201d you must be careful of how you summarize. It is not an accurate portrayal to rephrase this as, \u201c50 percent of respondents identified as using coaching services.\u201d<\/p>\n
Rather, an appropriate portrayal would be to say, \u201c50 percent of respondents identified as \u2018always,\u2019 \u2018often,\u2019 or \u2018sometimes\u2019 using coaching services.\u201d<\/p>\n
It may seem cumbersome, but survey language holds nuance and can impact responses.\u00a0 For this reason, maintaining language accuracy in how you report the results is important.<\/p>\n
It\u2019s Time to Pitch<\/h3>\n
Before sending your pitch, you should review your email language. Check it again to ensure the message is clear, the data is portrayed accurately and ensure that you have not overloaded the reporter with too much information. When you finish editing and give it one more check, it\u2019s time to hit send.<\/p>\n
With this compelling combination of expertise and research, you will have a powerful combination that reporters are likely to pursue.<\/p>\n","protected":false},"excerpt":{"rendered":"
For any coach wanting to earn media coverage, knowing how to use…<\/p>\n","protected":false},"author":3,"featured_media":7082,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_seopress_robots_primary_cat":"","_seopress_titles_title":"How ICF Research Can Help Your Media Outreach | ICF","_seopress_titles_desc":"When presenting to the media it is important to be prepared with well researched points of conversation. ICF's research library is a great place to start.","_seopress_robots_index":"","_searchwp_excluded":"","footnotes":""},"audience-type":[118,121,124,120,125,117,113,114],"display-option":[],"post-type":[128],"topic":[64],"_person-tax":[2001],"class_list":{"0":"post-28909","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","6":"hentry","7":"audience-type-experienced-coaches","8":"audience-type-external-coaches","9":"audience-type-icf-chapter-leaders","10":"audience-type-internal-coaches","11":"audience-type-mentor-coaches","12":"audience-type-new-coaches","13":"audience-type-professional-coaches","14":"audience-type-team-and-group-coaches","15":"post-type-blog","16":"topic-business-development","17":"_person-tax-2001","18":"not-partnership-post","29":"_person-tax-27915","30":"has-featured-image"},"acf":[],"_links":{"self":[{"href":"https:\/\/coachingfederation.org\/wp-json\/wp\/v2\/posts\/28909","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/coachingfederation.org\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/coachingfederation.org\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/coachingfederation.org\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/coachingfederation.org\/wp-json\/wp\/v2\/comments?post=28909"}],"version-history":[{"count":0,"href":"https:\/\/coachingfederation.org\/wp-json\/wp\/v2\/posts\/28909\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/coachingfederation.org\/wp-json\/wp\/v2\/media\/7082"}],"wp:attachment":[{"href":"https:\/\/coachingfederation.org\/wp-json\/wp\/v2\/media?parent=28909"}],"wp:term":[{"taxonomy":"audience-type","embeddable":true,"href":"https:\/\/coachingfederation.org\/wp-json\/wp\/v2\/audience-type?post=28909"},{"taxonomy":"display-option","embeddable":true,"href":"https:\/\/coachingfederation.org\/wp-json\/wp\/v2\/display-option?post=28909"},{"taxonomy":"post-type","embeddable":true,"href":"https:\/\/coachingfederation.org\/wp-json\/wp\/v2\/post-type?post=28909"},{"taxonomy":"topic","embeddable":true,"href":"https:\/\/coachingfederation.org\/wp-json\/wp\/v2\/topic?post=28909"},{"taxonomy":"_person-tax","embeddable":true,"href":"https:\/\/coachingfederation.org\/wp-json\/wp\/v2\/_person-tax?post=28909"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}