{"id":29058,"date":"2021-05-13T11:00:51","date_gmt":"2021-05-13T15:00:51","guid":{"rendered":"https:\/\/coachingfederation.org\/blog\/4-strategies-to-develop-a-brand-voice-that-resonates\/"},"modified":"2021-05-13T11:00:51","modified_gmt":"2021-05-13T15:00:51","slug":"4-strategies-to-develop-a-brand-voice-that-resonates","status":"publish","type":"post","link":"https:\/\/coachingfederation.org\/blog\/4-strategies-to-develop-a-brand-voice-that-resonates\/","title":{"rendered":"4 Strategies to Develop a Brand Voice that Resonates"},"content":{"rendered":"

As a professional<\/span>\u00a0<\/span>coach,\u00a0<\/span>your brand<\/span>\u00a0represents\u00a0<\/span>what I like to refer to as\u00a0<\/span>your\u00a0<\/span>\u201c<\/span>Who<\/span>\u201d<\/span>\u00a0and your\u00a0<\/span>\u201c<\/span>Do<\/span>\u201d<\/span>\u2014the best of your innate brilliance coupled\u00a0<\/span>with your expertise in the coaching\u00a0<\/span>niche or\u00a0<\/span>areas you focus on<\/span>.<\/span>\u00a0When those two aspects of yourself are fully integrated into your brand, the result is transformative because it will represent the best of who you are and what you bring to the table.\u00a0<\/span>This\u00a0<\/span>combination<\/span>\u00a0is what will draw your ideal clients to you like bees to honey.\u00a0<\/span>\u00a0<\/span><\/p>\n

But you may be wondering how\u00a0<\/span>best to communicate about your\u00a0<\/span>brand<\/span>\u00a0s<\/span>o\u00a0<\/span>that\u00a0<\/span>it\u00a0<\/span>resonate<\/span>s<\/span>\u00a0with your target audience<\/span>.<\/span>\u00a0Here are f<\/span>our<\/span>\u00a0strategies that\u00a0<\/span>can help you co<\/span>nnect<\/span>\u00a0<\/span>with confidence.\u00a0<\/span>\u00a0<\/span><\/p>\n

1. Be <\/span><\/b>a<\/span><\/b>uthentic<\/span><\/b>.\u00a0<\/span>\u00a0<\/span><\/h2>\n

This goes without saying<\/span>,<\/span>\u00a0but many coaches\u202ffeel they need to\u00a0<\/span>communicate<\/span>\u00a0<\/span>a certain way<\/span>\u00a0to get noticed. This is far from the truth. Your communication connection is only as strong as your ability to be vulnerable,\u00a0<\/span>real<\/span>\u00a0and relevant.<\/span>\u00a0<\/span>Communicating\u00a0<\/span>authentically allows your ideal client to get a sense of your heart even when\u00a0<\/span>you\u2019re<\/span>\u00a0not talking about yourself.\u00a0<\/span>\u00a0<\/span><\/p>\n

As a coach, our clients want to know we are there for them, that we care, that we understand their\u00a0<\/span>individual\u00a0<\/span>challenges<\/span>.\u00a0<\/span>The most natural way to demonstrate th<\/span>is<\/span>\u00a0is by leaning into authenticity.\u00a0<\/span>\u00a0<\/span>Your clients\u00a0<\/span>don\u2019t<\/span>\u00a0need you to present a perfect front<\/span>. T<\/span>hey just need you to be true to who you are\u00a0<\/span>and bring your amazing skills\u00a0<\/span>to\u00a0<\/span>your engagements with them.\u00a0<\/span>When you communicate with them<\/span>\u00a0on your website<\/span>\u00a0or social media<\/span>\u00a0<\/span>or\u00a0<\/span>in your newsletters,\u00a0<\/span>blog\u00a0<\/span>posts<\/span>\u00a0<\/span>or<\/span>\u00a0<\/span>podcasts<\/span>,\u00a0<\/span>etc.,\u00a0<\/span>speak the way you normally do and\u00a0<\/span>communicate from your heart.\u00a0<\/span>Strong emotional connection, which is the key\u00a0<\/span>to<\/span>\u00a0resonance, is fostered\u00a0<\/span>in authentic connection.\u00a0<\/span>Don\u2019t<\/span>\u00a0try to be\u00a0<\/span>or communicate\u00a0<\/span>like another famous coach you admire. Just be you.\u00a0<\/span>\u00a0<\/span><\/p>\n

2. Don’t<\/span><\/b>\u00a0be the hero in your brand narrative<\/span><\/b>;<\/span><\/b>\u00a0be the guide<\/span><\/b>.<\/span><\/b>\u00a0<\/span>\u00a0<\/span><\/h2>\n

It is so tempting for coaches to focus on their credentials, experience<\/span>\u00a0and expertise, thinking that this is what gets a prospect to convert to a client. While these are important, it is more important, especially on your website, to communicate why\u00a0<\/span>potential clients<\/span>\u00a0should trust<\/span>\u00a0choose you. You accomplish that by letting them know how much you understand their situation and challenges<\/span>\u00a0<\/span>and by presenting your services as a coach\u00a0<\/span>as a solution and\u00a0<\/span>pathway to getting them to the life they truly desire.\u00a0<\/span>\u00a0<\/span><\/p>\n

There is a time to toot your own horn<\/span>,<\/span>\u00a0but\u00a0<\/span>when it comes to your website\u2019s content<\/span>,<\/span>\u00a0less is\u00a0<\/span>more<\/span>\u00a0<\/span>\u2014<\/span>\u00a0<\/span>meaning<\/span>,<\/span>\u00a0talk less about you and more about your ideal client.\u00a0\u00a0<\/span>When you make it all about your client and not yourself, you can connect organically with them.<\/span>\u00a0<\/span>I<\/span>n your\u00a0<\/span>content,\u00a0<\/span>your client<\/span>\u00a0needs to be the star<\/span>, the\u00a0<\/span>\u201c<\/span>hero<\/span>,<\/span>\u201d and you make this apparent<\/span>\u00a0by focusing on\u00a0<\/span>their needs, challenges, frustrations<\/span>, hopes<\/span>\u00a0and aspirations. You\u00a0<\/span>need to<\/span>\u00a0<\/span>position<\/span>\u00a0yourself as the guide, demonstrating\u00a0<\/span>how your coaching\u00a0<\/span>sessions,\u00a0<\/span>programs, workshops,\u00a0<\/span>or\u00a0<\/span>webinars<\/span>\u00a0resolve their challenges and provide them with the ideal vision\u00a0<\/span>they have\u00a0<\/span>for their life<\/span>.\u00a0<\/span>\u00a0<\/span><\/p>\n

3. Communicate why your niche needs you<\/span><\/b>,\u00a0<\/span>specifically<\/span><\/b>.<\/span>\u00a0<\/span><\/h2>\n

This principle gets to the heart of\u00a0<\/span>the importance of niching your audience and your services as a coach.<\/span>\u00a0<\/span>Niching allows you to<\/span>\u00a0communicate directly to your target<\/span>\u00a0because you can speak directly to their pain points and desires<\/span>.\u00a0<\/span>It\u2019s<\/span>\u00a0a powerful communication and differentiation strategy<\/span>.<\/span>\u00a0<\/span><\/p>\n

Niching your\u00a0<\/span>audience<\/span><\/i>\u00a0is about identifying the specific group of people you are meant to serve.\u00a0<\/span>We all have different strengths, passions, life experiences<\/span>\u00a0and<\/span>\u00a0expertise which<\/span>\u00a0affects the kind of client<\/span>s we\u00a0<\/span>attract.<\/span>\u00a0<\/span>Are you coaching\u00a0<\/span>technology leaders? High<\/span>\u00a0<\/span>school teachers?\u00a0<\/span>Homeschooling mothers? Service-oriented entrepreneurs? The narrower you can get with your niche, the more targeted your\u00a0<\/span>c<\/span>ommunications can be<\/span>.\u00a0<\/span>\u00a0<\/span><\/p>\n

Niching your\u00a0<\/span>services<\/span><\/i>\u00a0is about the type of coaching serv<\/span>ices you offer. Are you a leadership coach? If so, what type of leadership coaching do you offer?\u00a0<\/span>It\u2019s<\/span>\u00a0not enough\u00a0<\/span>just\u00a0<\/span>to<\/span>\u00a0<\/span>say you\u2019re a coach<\/span>. Y<\/span>ou\u00a0<\/span>have to<\/span>\u00a0drill down further to differentiate yourself in the marketplace<\/span>.\u00a0<\/span>\u00a0<\/span><\/p>\n

To be successful in attracting your ideal client<\/span>,<\/span>\u00a0<\/span>it\u2019s<\/span>\u00a0all about how\u00a0<\/span>narrow you can niche<\/span>.\u00a0<\/span>When you\u00a0<\/span>can<\/span>\u00a0be as specific\u00a0<\/span>with your\u00a0<\/span>target\u00a0<\/span>audience\u00a0<\/span>such as<\/span>,<\/span>\u00a0\u201cI coach\u00a0<\/span>highly creative and intuitive\u00a0<\/span>women<\/span>,<\/span>\u201d\u00a0<\/span>then\u00a0<\/span>you\u2019re<\/span>\u00a0well on your way to crafting content that<\/span>\u00a0specifically<\/span>\u00a0gets the attention of\u00a0<\/span>that specific group of individuals. And\u00a0<\/span>that\u2019s<\/span>\u00a0powerful!<\/span>\u00a0<\/span>\u00a0<\/span><\/p>\n

4. Remember the <\/span><\/b>\u2018<\/span><\/b>KISS<\/span><\/b>\u2019<\/span><\/b>\u00a0principle.<\/span><\/b>\u202f<\/span>\u00a0<\/span><\/h2>\n

This final point is\u00a0<\/span>pretty straightforward<\/span>.\u00a0<\/span>Your<\/span>\u00a0communication only connects when your niche understands what you are saying.\u00a0<\/span>\u201c<\/span>KISS<\/span>\u201d is an acronym that<\/span>\u00a0stands for\u00a0<\/span>\u201c<\/span>Keep It Short\u00a0<\/span>and\u00a0<\/span>Simple.<\/span>\u201d<\/span>\u00a0<\/span>Overly contrived language, complicated sentence structures, jargony language, all deprive your audience of clarity, which is\u00a0<\/span>key to successful\u00a0<\/span>communication<\/span>. Plus, it can\u00a0<\/span>portray you<\/span>\u00a0as aloof and disconnected<\/span>,<\/span>\u00a0which no coach wants to\u00a0<\/span>do.\u00a0<\/span>If you can k<\/span>eep\u00a0<\/span>your language simple, avoid jargon<\/span>\u00a0and speak clearly<\/span>, you can powerfully connect with your ideal audience<\/span>.<\/span>\u00a0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

As a professional\u00a0coach,\u00a0your brand\u00a0represents\u00a0what I like to refer to as\u00a0your\u00a0\u201cWho\u201d\u00a0and your\u00a0\u201cDo\u201d\u2014the best…<\/p>\n","protected":false},"author":3,"featured_media":12258,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_seopress_robots_primary_cat":"","_seopress_titles_title":"How to Develop the Brand Voice for Your Coaching Business","_seopress_titles_desc":"Develop brand voice that resonates by aligning your brand\u2019s message with core values, understanding your audience, & creating an authentic presence.","_seopress_robots_index":"","_searchwp_excluded":"","footnotes":""},"audience-type":[118,121,124,120,125,117,113,114],"display-option":[],"post-type":[128],"topic":[64],"_person-tax":[1952],"class_list":{"0":"post-29058","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","6":"hentry","7":"audience-type-experienced-coaches","8":"audience-type-external-coaches","9":"audience-type-icf-chapter-leaders","10":"audience-type-internal-coaches","11":"audience-type-mentor-coaches","12":"audience-type-new-coaches","13":"audience-type-professional-coaches","14":"audience-type-team-and-group-coaches","15":"post-type-blog","16":"topic-business-development","17":"_person-tax-1952","18":"not-partnership-post","29":"_person-tax-27866","30":"has-featured-image"},"acf":[],"_links":{"self":[{"href":"https:\/\/coachingfederation.org\/wp-json\/wp\/v2\/posts\/29058","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/coachingfederation.org\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/coachingfederation.org\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/coachingfederation.org\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/coachingfederation.org\/wp-json\/wp\/v2\/comments?post=29058"}],"version-history":[{"count":0,"href":"https:\/\/coachingfederation.org\/wp-json\/wp\/v2\/posts\/29058\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/coachingfederation.org\/wp-json\/wp\/v2\/media\/12258"}],"wp:attachment":[{"href":"https:\/\/coachingfederation.org\/wp-json\/wp\/v2\/media?parent=29058"}],"wp:term":[{"taxonomy":"audience-type","embeddable":true,"href":"https:\/\/coachingfederation.org\/wp-json\/wp\/v2\/audience-type?post=29058"},{"taxonomy":"display-option","embeddable":true,"href":"https:\/\/coachingfederation.org\/wp-json\/wp\/v2\/display-option?post=29058"},{"taxonomy":"post-type","embeddable":true,"href":"https:\/\/coachingfederation.org\/wp-json\/wp\/v2\/post-type?post=29058"},{"taxonomy":"topic","embeddable":true,"href":"https:\/\/coachingfederation.org\/wp-json\/wp\/v2\/topic?post=29058"},{"taxonomy":"_person-tax","embeddable":true,"href":"https:\/\/coachingfederation.org\/wp-json\/wp\/v2\/_person-tax?post=29058"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}