With online video on the rise and television news still in high demand, there have never been more opportunities to tell the coaching story on camera.<\/p>\n
Video is a compelling medium<\/a> noted for its ability to draw attention, increase viewer engagement and even improve viewers\u2019 memory of the topic long after watching. But it can also be a source of stage fright for many. Fortunately, there is a lot you can do to prepare yourself for an interview or other video content so that you feel confident, communicate clearly and ensure your message about coaching connects with viewers.<\/p>\n Here are three steps that can help you prepare for the \u201cbig screen\u201d and ensure you are advocating for your coaching practice and the profession in an insightful and powerful way.<\/p>\n If you are interviewing on the news or another video program, start by doing your research. A foundational understanding of the program and reporter or host can be valuable in connecting with the show\u2019s audience. This also helps create natural moments of interaction on camera, a technique that enhances viewer attention.<\/p>\n When researching, consider: What is the show\u2019s focus and target audience? What is the reporter\u2019s interview style? What might be most important to viewers?<\/p>\n Further, it\u2019s wise to brush up on ICF\u2019s most recent coaching research<\/a> before an interview so you have the latest trends and data at the top of mind. Data from the Global Coaching Study<\/a> can help demonstrate the industry\u2019s growth, while the Global Coaching Awareness Study<\/a> reveals what people\u2019s greatest gains from coaching can be, as well as top reasons people pursue coaching and more. Other studies may offer insights on focused topics of relevance to the audience.<\/p>\n Being prepared with talking points for your video opportunity will help you stay focused and make sure your message about the power of coaching is clear. If possible, ask the reporter for a list of questions beforehand to guide your preparation and minimize any curveballs while filming. Even if they decline, they will surely give you a sense of where their interest lies.\u00a0 After all, they also do not want a bad program. You are in this together.<\/p>\n In addition to any data you identified in your research, settling upon a clear key message you want the audience to understand above all else can help keep your responses focused.<\/p>\n Practice your interview beforehand with a partner or in front of a mirror. In addition to making sure your message is clear, also make sure that you are speaking slowly so that you are easy to understand. Do not be afraid to let your personality and passion for coaching shine. This will energize your presence on camera and make a memorable connection with viewers.<\/p>\n You will have your best interview when you are comfortable, polished and prepared. Keep in mind, your wardrobe should not be distracting from what\u2019s most important\u2014 your message. For this reason, choose an outfit that is professional, comfortable and won\u2019t need adjusting to stay in place. This will project authority and allow you to focus on your message, not your clothes. Avoid busy patterns, especially around your face.<\/p>\n When practicing for your interview, especially if you do your own \u201cscreen test,\u201d check for fidgeting and make sure that your body language matches the professional image you wish to project. Further, be careful not to move around too much if you remain on your feet.\u00a0 It isn\u2019t hard to move out of the camera\u2019s frame.<\/p>\n That said, try to allow your body to relax. A little natural movement can help you project dynamic energy and emphasize key points.<\/p>\n Now more than ever, there are excellent opportunities available to share your coaching expertise through videos, on local news, YouTube channels, and more. This is a great opportunity since video is among the most compelling ways to connect with audiences and deliver a memorable message.<\/p>\n With just a little thoughtful preparation to research the outlet, prepare your talking points and make yourself camera-ready, you\u2019ll shine in your moment in the spotlight!<\/p>\n","protected":false},"excerpt":{"rendered":" With online video on the rise and television news still in high…<\/p>\n","protected":false},"author":3,"featured_media":12259,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_seopress_robots_primary_cat":"","_seopress_titles_title":"3 Tips for On-Camera Interviews","_seopress_titles_desc":"Shine on camera with expert tips for on-camera interviews. 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Do Your Research<\/strong><\/h2>\n
2. Plan Your Key Messages<\/strong><\/h2>\n
3. Create a Camera-Ready Look<\/strong><\/h2>\n
Ready, Set, Action!<\/strong><\/h3>\n