{"id":29062,"date":"2021-04-02T14:30:07","date_gmt":"2021-04-02T18:30:07","guid":{"rendered":"https:\/\/coachingfederation.org\/blog\/using-tiktok-to-promote-the-power-of-coaching\/"},"modified":"2021-04-02T14:30:07","modified_gmt":"2021-04-02T18:30:07","slug":"using-tiktok-to-promote-the-power-of-coaching","status":"publish","type":"post","link":"https:\/\/coachingfederation.org\/blog\/using-tiktok-to-promote-the-power-of-coaching\/","title":{"rendered":"How to Use TikTok to Promote the Power of Coaching"},"content":{"rendered":"

With\u00a0<\/span>two billion<\/span>\u00a0downloads<\/span>\u00a0globally<\/span><\/a>,\u00a0TikTok\u00a0is<\/span>\u00a0currently<\/span>\u00a0the number one downloaded app across all compatible devices<\/span>.<\/span>\u00a0<\/span>W<\/span>ith\u00a0<\/span>the dramatic increase in<\/span>\u00a0working from home<\/span>\u00a0these days<\/span>,\u00a0<\/span>more people\u00a0<\/span>are spending time on\u00a0<\/span>this\u00a0<\/span>app looking for engaging content<\/span>\u00a0and ways to connect with others<\/span>.\u00a0<\/span>\u00a0<\/span><\/p>\n

TikTok<\/span>\u2019s<\/span>\u00a0user<\/span>–<\/span>friendly accessibility;<\/span> emphasis on short, candid videos;<\/span>\u00a0and large audience<\/span>\u00a0<\/span>make it the perfect\u00a0<\/span>forum<\/span>\u00a0to share\u00a0<\/span>information about the ways\u00a0<\/span>coaches can help\u00a0<\/span>unlock\u00a0<\/span>their clients\u2019\u00a0<\/span>potential and\u00a0<\/span>help them\u00a0<\/span>achieve their dreams<\/span>.\u00a0<\/span>\u00a0<\/span><\/p>\n

Here are a few tips to get you started on promoting the power of coaching using\u00a0TikTok.<\/span>\u00a0<\/span><\/p>\n

TikTok<\/span><\/b>\u00a0Basics<\/span><\/b>\u00a0<\/span><\/h2>\n

If you haven\u2019t done so already,\u00a0<\/span>download the\u00a0TikTok\u00a0app on your smartphone and\u00a0<\/span>create\u00a0<\/span>your\u00a0TikTok<\/span>\u00a0account<\/span>.\u00a0<\/span>\u00a0<\/span><\/p>\n

Next<\/span>, start exploring!<\/span>\u00a0<\/span>Search<\/span>\u00a0the\u00a0<\/span>\u201cD<\/span>iscover<\/span>\u201d<\/span>\u00a0page for hashtags such as #lifecoaching<\/span>,<\/span>\u00a0#coach\u00a0<\/span>and\u00a0<\/span>#lifejourney\u00a0<\/span>to build an understanding of the<\/span>\u00a0content others are posting\u00a0<\/span>on these topics. This will give you a foundation<\/span>\u00a0for\u00a0<\/span>how\u00a0<\/span>TikTok<\/span>\u00a0users engage with each other,\u00a0<\/span>what<\/span>\u2019s<\/span>\u00a0most popular<\/span>\u00a0and how your\u00a0<\/span>personality and\u00a0<\/span>coaching business can add to\u00a0<\/span>the ongoing conversations<\/span>.<\/span>\u00a0<\/span>F<\/span>ollow<\/span>\u00a0other coaches<\/span>\u00a0and reach out to start building a<\/span>\u00a0community<\/span>.<\/span>\u00a0<\/span><\/p>\n

Remember,\u00a0<\/span>your interactions on\u00a0TikTok\u00a0will help inform what its algorithm recommends to you<\/span>.\u00a0<\/span>If you want to reach\u00a0<\/span>an<\/span>\u00a0audience of people\u00a0<\/span>with an interest in<\/span>\u00a0explor<\/span>ing<\/span>\u00a0coaching,\u00a0<\/span>engage with this type of<\/span>\u00a0content. In turn, when you start posting videos<\/span>\u00a0yourself,<\/span>\u00a0TikTok\u00a0will\u00a0<\/span>automatically\u00a0<\/span>share it<\/span>\u00a0with people who are searching for coaching content.\u00a0<\/span>\u00a0<\/span><\/p>\n

Creating Engaging Content\u00a0<\/span><\/b>\u00a0<\/span><\/h2>\n

Though many\u00a0<\/span>compare\u00a0<\/span>TikTok<\/span>\u00a0to Instagram because of the\u00a0<\/span>visually <\/span>driven<\/span>\u00a0<\/span>approach<\/span>\u00a0of both\u00a0<\/span>platforms<\/span>,\u00a0<\/span>TikTok\u2019s<\/span>\u00a0features are\u00a0<\/span>very different and offer more options for your videos. For example, y<\/span>ou<\/span>\u00a0can use a<\/span>\u00a0green screen to create cool backgrounds<\/span>\u00a0and\u00a0<\/span>adopt\u00a0<\/span>closed<\/span>–<\/span>captioned texts on your videos so\u00a0<\/span>viewers who may be hearing impaired\u00a0<\/span>or simply wish to view with the sound down\u00a0<\/span>can follow along.<\/span>\u00a0<\/span><\/p>\n

When thinking about\u00a0<\/span>how to create\u00a0<\/span>engaging content, the easiest\u00a0<\/span>place\u00a0<\/span>to start is\u00a0<\/span>by looking at current trends<\/span>\u00a0for inspiration<\/span>. For example,\u00a0<\/span>pay attention to\u00a0<\/span>which backgrounds and\u00a0<\/span>filters<\/span>\u00a0are most<\/span> popular<\/span>\u00a0and\u00a0<\/span>what\u00a0<\/span>audio<\/span>\u00a0people are using in their videos<\/span>. You also should<\/span>\u00a0consider\u00a0<\/span>how you can make these your own to participate in the trends<\/span>.\u00a0<\/span>\u00a0<\/span><\/p>\n

Your audience will gravitate toward content that feels familiar and that they\u00a0<\/span>enjoyed\u00a0<\/span>on\u00a0<\/span>other videos.\u00a0<\/span>Using hashtags\u00a0<\/span>(<\/span>such as\u00a0<\/span>the ones mentioned above)<\/span>\u00a0also\u00a0<\/span>is\u00a0<\/span>helpful in reach<\/span>ing<\/span>\u00a0a larger audience.\u00a0<\/span>\u00a0<\/span><\/p>\n

When using\u00a0TikTok\u00a0<\/span>to build relationships with potential coaching clients<\/span>, there are many ways you can offer your experience and perspective as a resource. For example<\/span>, you could:\u00a0<\/span>\u00a0<\/span><\/p>\n