{"id":29196,"date":"2021-02-05T12:00:19","date_gmt":"2021-02-05T17:00:19","guid":{"rendered":"https:\/\/coachingfederation.org\/blog\/social-media-marketing-for-coaches-leverage-your-social-media-channels\/"},"modified":"2021-02-05T12:00:19","modified_gmt":"2021-02-05T17:00:19","slug":"social-media-marketing-for-coaches-leverage-your-social-media-channels","status":"publish","type":"post","link":"https:\/\/coachingfederation.org\/blog\/social-media-marketing-for-coaches-leverage-your-social-media-channels\/","title":{"rendered":"Social Media Marketing for Coaches: Leverage your Social Media Channels"},"content":{"rendered":"<p><span data-contrast=\"none\">With\u00a0<\/span><a href=\"https:\/\/blog.hootsuite.com\/simon-kemp-social-media\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span data-contrast=\"none\">4.2 billion\u202fglobal users<\/span><\/a><span data-contrast=\"none\">\u00a0<\/span><span data-contrast=\"none\">(<\/span><span data-contrast=\"none\">the\u00a0<\/span><span data-contrast=\"none\">eq<\/span><span data-contrast=\"none\">ui<\/span><span data-contrast=\"none\">v<\/span><span data-contrast=\"none\">a<\/span><span data-contrast=\"none\">l<\/span><span data-contrast=\"none\">e<\/span><span data-contrast=\"none\">nt<\/span><span data-contrast=\"none\">\u00a0of<\/span><span data-contrast=\"none\">\u00a0more than<\/span><span data-contrast=\"none\">\u00a0half<\/span><span data-contrast=\"none\">\u00a0of the world<\/span><span data-contrast=\"none\">\u2019s<\/span><span data-contrast=\"none\">\u00a0population<\/span><span data-contrast=\"none\">!)<\/span><span data-contrast=\"none\">,<\/span><span data-contrast=\"none\">\u00a0social media\u00a0<\/span><span data-contrast=\"none\">h<\/span><span data-contrast=\"none\">as\u00a0<\/span><span data-contrast=\"none\">become<\/span><span data-contrast=\"none\">\u00a0a\u00a0<\/span><span data-contrast=\"none\">wildly\u00a0<\/span><span data-contrast=\"none\">popular tool to help connect with your family members, friends<\/span><span data-contrast=\"none\">\u00a0and colleagues<\/span><span data-contrast=\"none\">. Although it<\/span><span data-contrast=\"none\">\u2019s<\/span><span data-contrast=\"none\">\u00a0wid<\/span><span data-contrast=\"none\">e<\/span><span data-contrast=\"none\">ly used for personal purposes,\u00a0<\/span><span data-contrast=\"none\">social media\u00a0<\/span><span data-contrast=\"none\">can also be instrumental as you expand your professional networ<\/span><span data-contrast=\"none\">k<\/span><span data-contrast=\"none\">,\u00a0<\/span><span data-contrast=\"none\">i<\/span><span data-contrast=\"none\">ncrease\u00a0<\/span><span data-contrast=\"none\">awareness of\u00a0<\/span><span data-contrast=\"none\">your coaching business\u00a0<\/span><span data-contrast=\"none\">and\u00a0<\/span><span data-contrast=\"none\">potentially gain new\u00a0<\/span><span data-contrast=\"none\">clients<\/span><span data-contrast=\"none\">.\u00a0<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-ccp-props=\"{}\">\u00a0<\/span><span data-contrast=\"none\">Here are three steps you\u00a0<\/span><span data-contrast=\"none\">can\u00a0<\/span><span data-contrast=\"none\">take to develop your\u00a0<\/span><span data-contrast=\"none\">c<\/span><span data-contrast=\"none\">oaching audience <a href=\"https:\/\/coachingfederation.org\/blog\/a-guide-to-social-media-for-coaches\/\">through social media channels<\/a>.\u00a0<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<h2><b><span data-contrast=\"none\">1. Choos<\/span><\/b><b><span data-contrast=\"none\">e\u00a0<\/span><\/b><b><span data-contrast=\"none\">the\u00a0<\/span><\/b><b><span data-contrast=\"none\">Most\u00a0<\/span><\/b><b><span data-contrast=\"none\">Appropriate Channel<\/span><\/b><b><span data-contrast=\"none\">s<\/span><\/b><span data-ccp-props=\"{&quot;134233279&quot;:true}\">\u00a0<\/span><\/h2>\n<p><span data-contrast=\"none\">Understand<\/span><span data-contrast=\"none\">ing<\/span><span data-contrast=\"none\">\u00a0you<\/span><span data-contrast=\"none\">r<\/span><span data-contrast=\"none\">\u00a0audience is key<\/span><span data-contrast=\"none\">. I<\/span><span data-contrast=\"none\">t<\/span><span data-contrast=\"none\">\u00a0is<\/span><span data-contrast=\"none\">\u00a0imperative to\u00a0<\/span><span data-contrast=\"none\">conduct\u00a0<\/span><span data-contrast=\"none\">research\u00a0<\/span><span data-contrast=\"none\">on your\u00a0<\/span><span data-contrast=\"none\">potential customers<\/span><span data-contrast=\"none\">\u00a0and\u00a0<\/span><span data-contrast=\"none\">learn\u00a0<\/span><span data-contrast=\"none\">what social media networks they\u00a0<\/span><span data-contrast=\"none\">use\u00a0<\/span><span data-contrast=\"none\">and what content\u00a0<\/span><span data-contrast=\"none\">best\u00a0<\/span><span data-contrast=\"none\">resonates with them<\/span><span data-contrast=\"none\">.\u00a0<\/span><span data-contrast=\"none\">Just because you have a rob<\/span><span data-contrast=\"none\">u<\/span><span data-contrast=\"none\">st network of personal Facebook\u00a0<\/span><span data-contrast=\"none\">connections<\/span><span data-contrast=\"none\">\u00a0d<\/span><span data-contrast=\"none\">oes<\/span><span data-contrast=\"none\">\u00a0not<\/span><span data-contrast=\"none\">\u00a0<\/span><span data-contrast=\"none\">mean\u00a0<\/span><span data-contrast=\"none\">that\u00a0<\/span><span data-contrast=\"none\">is<\/span><span data-contrast=\"none\">\u00a0the best\u00a0<\/span><span data-contrast=\"none\">channel to promote your coaching work.<\/span><span data-contrast=\"none\">\u00a0<\/span><span data-contrast=\"none\">For guidance<\/span><span data-contrast=\"none\">\u00a0on your target audience\u2019s social media engagement, here\u2019s an overview\u00a0<\/span><span data-contrast=\"none\">of a few of\u00a0<\/span><span data-contrast=\"none\">the most popular channels<\/span><span data-contrast=\"none\">\u00a0across the world<\/span><span data-contrast=\"none\">:<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<ul>\n<li><b><span data-contrast=\"none\">LinkedIn<\/span><\/b><span data-contrast=\"none\">\u00a0is a professional networking tool<\/span><span data-contrast=\"none\">\u00a0with\u00a0<\/span><span data-contrast=\"none\">more than\u00a0<\/span><span data-contrast=\"none\">660 million users<\/span><span data-contrast=\"none\">.<\/span><span data-contrast=\"none\">\u00a0<\/span><span data-contrast=\"none\">A\u00a0<\/span><span data-contrast=\"none\">third of its users\u00a0<\/span><span data-contrast=\"none\">are\u00a0<\/span><span data-contrast=\"none\">between<\/span><span data-contrast=\"none\">\u00a030<\/span><span data-contrast=\"none\">\u00a0and<\/span><span data-contrast=\"none\">49\u00a0<\/span><span data-contrast=\"none\">years old.<\/span><span data-contrast=\"none\">\u00a0This platform<\/span><span data-contrast=\"none\">\u00a0provides consumers with the opportunity to manage their career, search for jobs and expand their professional network<\/span><span data-contrast=\"none\">. As a\u00a0<\/span><span data-contrast=\"none\">business\u00a0<\/span><span data-contrast=\"none\">coach, you can use this tool to\u00a0<\/span><span data-contrast=\"none\">reach out<\/span><span data-contrast=\"none\">\u00a0<\/span><span data-contrast=\"none\">to\u00a0<\/span><span data-contrast=\"none\">mid-level\u00a0<\/span><span data-contrast=\"none\">career professionals<\/span><span data-contrast=\"none\">\u00a0looking to\u00a0<\/span><span data-contrast=\"none\">advance\u00a0<\/span><span data-contrast=\"none\">to senior leadership positions<\/span><span data-contrast=\"none\">\u00a0with the help of a professional coach<\/span><span data-contrast=\"none\">.<\/span><span data-contrast=\"none\">\u00a0<\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true}\">\u00a0<\/span><\/li>\n<\/ul>\n<ul>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"1\" aria-setsize=\"-1\" data-aria-posinset=\"2\" data-aria-level=\"1\"><b><span data-contrast=\"none\">Facebook<\/span><\/b><b><span data-contrast=\"none\">\u00a0<\/span><\/b><span data-contrast=\"none\">has 2.74 billion users<\/span><span data-contrast=\"none\">\u00a0<\/span><span data-contrast=\"none\">and\u00a0<\/span><span data-contrast=\"none\">tends to attract\u00a0<\/span><span data-contrast=\"none\">younger adults,\u00a0<\/span><span data-contrast=\"none\">with\u00a0<\/span><span data-contrast=\"none\">more than\u00a0<\/span><span data-contrast=\"none\">a third of its\u00a0<\/span><a href=\"https:\/\/blog.hootsuite.com\/facebook-statistics\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span data-contrast=\"none\">audience<\/span><\/a><span data-contrast=\"none\">\u00a0<\/span><span data-contrast=\"none\">between the ages of<\/span><span data-contrast=\"none\">\u00a025<\/span><span data-contrast=\"none\">\u00a0and<\/span><span data-contrast=\"none\">\u00a0<\/span><span data-contrast=\"none\">35<\/span><span data-contrast=\"none\">\u00a0and\u00a0<\/span><span data-contrast=\"none\">two<\/span><span data-contrast=\"none\">&#8211;<\/span><span data-contrast=\"none\">thirds of users\u00a0<\/span><a href=\"https:\/\/blog.hootsuite.com\/facebook-statistics\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span data-contrast=\"none\">visiting\u00a0<\/span><span data-contrast=\"none\">local business<\/span><\/a><span data-contrast=\"none\">\u00a0pages at least once a week.\u00a0<\/span><span data-contrast=\"none\">Your coaching business<\/span><span data-contrast=\"none\">\u00a0can take advantage of this channel by tailoring content to millen<\/span><span data-contrast=\"none\">n<\/span><span data-contrast=\"none\">ials inte<\/span><span data-contrast=\"none\">re<\/span><span data-contrast=\"none\">sted in\u00a0<\/span><span data-contrast=\"none\">coaching services in\u00a0<\/span><span data-contrast=\"none\">your\u00a0<\/span><span data-contrast=\"none\">region<\/span><span data-contrast=\"none\">.\u00a0<\/span><span data-ccp-props=\"{&quot;134233279&quot;:true}\">\u00a0<\/span><\/li>\n<\/ul>\n<ul>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"1\" aria-setsize=\"-1\" data-aria-posinset=\"3\" data-aria-level=\"1\"><b><span data-contrast=\"none\">Twitter<\/span><\/b><span data-contrast=\"none\">\u00a0<\/span><span data-contrast=\"none\">offers<\/span><span data-contrast=\"none\">\u00a0the opportunity to connect with people in diverse life stages<\/span><span data-contrast=\"none\">,<\/span><span data-contrast=\"none\">\u00a0<\/span><span data-contrast=\"none\">w<\/span><span data-contrast=\"none\">ith 330 million<\/span><span data-contrast=\"none\">\u00a0<\/span><a href=\"https:\/\/www.oberlo.com\/blog\/twitter-statistics#:~:text=Summary%3A%20Twitter%20Statistics,-Here's%20a%20summary&amp;text=There%20are%20330%20million%20monthly,female%20and%2066%20percent%20male\" target=\"_blank\" rel=\"noopener noreferrer\"><span data-contrast=\"none\">monthly users<\/span><\/a><span data-contrast=\"none\">\u00a0around the world<\/span><span data-contrast=\"none\">.\u00a0<\/span><span data-contrast=\"none\">More than\u00a0<\/span><span data-contrast=\"none\">half of its users<\/span><span data-contrast=\"none\">\u00a0fall between the ages of 35 and 65.<\/span><span data-contrast=\"none\">\u00a0Through this<\/span><span data-contrast=\"none\">\u00a0channel<\/span><span data-contrast=\"none\">, you can quickly grow you<\/span><span data-contrast=\"none\">r coaching platform by<\/span><span data-contrast=\"none\">\u00a0post<\/span><span data-contrast=\"none\">ing content and including\u00a0<\/span><span data-contrast=\"none\">relevant\u00a0<\/span><span data-contrast=\"none\">hashtag<\/span><span data-contrast=\"none\">s<\/span><span data-contrast=\"none\">.\u00a0<\/span><span data-ccp-props=\"{&quot;134233279&quot;:true}\">\u00a0<\/span><\/li>\n<\/ul>\n<p><span data-contrast=\"none\">In addition to LinkedIn, Facebook and Twitter, there\u00a0<\/span><span data-contrast=\"none\">are\u00a0<\/span><span data-contrast=\"none\">many\u00a0<\/span><span data-contrast=\"none\">other\u00a0<\/span><span data-contrast=\"none\">social media\u00a0<\/span><span data-contrast=\"none\">platforms\u00a0<\/span><span data-contrast=\"none\">you can use to engage<\/span><span data-contrast=\"none\">\u00a0<\/span><span data-contrast=\"none\">with<\/span><span data-contrast=\"none\">\u00a0your audience of potential clients<\/span><span data-contrast=\"none\">.\u00a0<\/span><span data-contrast=\"none\">As you explore them, think about questions like \u201c<\/span><span data-contrast=\"none\">Why do my potential clients want to engage with a credentialed coach?\u00a0<\/span><span data-contrast=\"none\">Where do they turn for lifestyle and career guidance? Who<\/span><span data-contrast=\"none\">\u00a0or what<\/span><span data-contrast=\"none\">\u00a0influences their deci<\/span><span data-contrast=\"none\">sions<\/span><span data-contrast=\"none\">?<\/span><span data-contrast=\"none\">\u201d<\/span><span data-contrast=\"none\">\u00a0<\/span><span data-contrast=\"none\">The<\/span><span data-contrast=\"none\">\u00a0answer to the<\/span><span data-contrast=\"none\">se questions will help guide you\u00a0<\/span><span data-contrast=\"none\">as you<\/span><span data-contrast=\"none\">\u00a0<\/span><span data-contrast=\"none\">engage with your audience on\u00a0<\/span><span data-contrast=\"none\">your\u00a0<\/span><span data-contrast=\"none\">selected\u00a0<\/span><span data-contrast=\"none\">social channels.\u00a0<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"none\">But\u00a0<\/span><span data-contrast=\"none\">n<\/span><span data-contrast=\"none\">o matter what platform<\/span><span data-contrast=\"none\">(<\/span><span data-contrast=\"none\">s)<\/span><span data-contrast=\"none\">\u00a0<\/span><span data-contrast=\"none\">you<\/span><span data-contrast=\"none\">\u00a0<\/span><span data-contrast=\"none\">decide to use<\/span><span data-contrast=\"none\">, developing compelling content\u00a0<\/span><span data-contrast=\"none\">is the key\u00a0<\/span><span data-contrast=\"none\">to\u00a0<\/span><span data-contrast=\"none\">building\u00a0<\/span><span data-contrast=\"none\">your coaching aud<\/span><span data-contrast=\"none\">ience<\/span><span data-contrast=\"none\">\u00a0long term<\/span><span data-contrast=\"none\">.\u00a0<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<h2><b><span data-contrast=\"none\">2. Use Analytics Tools<\/span><\/b><span data-ccp-props=\"{&quot;134233279&quot;:true}\">\u00a0<\/span><\/h2>\n<p><span data-contrast=\"none\">Once\u00a0<\/span><span data-contrast=\"none\">you launch<\/span><span data-contrast=\"none\">\u00a0your\u00a0<\/span><a href=\"https:\/\/coachingfederation.org\/blog\/connected-coaching-using-social-media-to-stay-engaged-during-the-pandemic\" target=\"_blank\" rel=\"noopener noreferrer\"><span data-contrast=\"none\">professional social media channels<\/span><\/a><span data-contrast=\"none\">\u00a0and\u00a0<\/span><span data-contrast=\"none\">start<\/span><span data-contrast=\"none\">\u00a0releasing<\/span><span data-contrast=\"none\">\u00a0content,<\/span><span data-contrast=\"none\">\u00a0you can use social media analytics tools<\/span><span data-contrast=\"none\">\u00a0to gain a better sense of\u00a0<\/span><span data-contrast=\"none\">who is engaging with your content<\/span><span data-contrast=\"none\">, how often\u00a0<\/span><span data-contrast=\"none\">and on which platforms.\u00a0<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><a href=\"https:\/\/www.hootsuite.com\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span data-contrast=\"none\">Hootsuite<\/span><\/a><span data-contrast=\"none\">\u00a0and\u00a0<\/span><a href=\"https:\/\/buffer.com\/about\" target=\"_blank\" rel=\"noopener noreferrer\"><span data-contrast=\"none\">Buffer<\/span><\/a><span data-contrast=\"none\">\u00a0<\/span><span data-contrast=\"none\">are tools with free and low-cost options that<\/span><span data-contrast=\"none\">\u00a0provide a dashboard of your social media metrics by platform<\/span><span data-contrast=\"none\">\u00a0to<\/span><span data-contrast=\"none\">\u00a0<\/span><span data-contrast=\"none\">help you<\/span><span data-contrast=\"none\">\u00a0learn what content receive<\/span><span data-contrast=\"none\">s<\/span><span data-contrast=\"none\">\u00a0the most engagement and inform future content strategy decisions.\u00a0<\/span><span data-contrast=\"none\">I<\/span><span data-contrast=\"none\">f you only are engaged\u00a0<\/span><span data-contrast=\"none\">on<\/span><span data-contrast=\"none\">\u00a0just<\/span><span data-contrast=\"none\">\u00a0<\/span><span data-contrast=\"none\">one or two platforms, you can always access that<\/span><span data-contrast=\"none\">\u00a0channel<\/span><span data-contrast=\"none\">\u2019<\/span><span data-contrast=\"none\">s analytics through the platform itself<\/span><span data-contrast=\"none\">\u00a0without the<\/span><span data-contrast=\"none\">\u00a0need for an additional platform like Hootsuite or Buffer<\/span><span data-contrast=\"none\">.\u00a0<\/span><span data-contrast=\"none\">This data will give a more i<\/span><span data-contrast=\"none\">n-<\/span><span data-contrast=\"none\">depth view of your social media demographic<\/span><span data-contrast=\"none\">s,\u00a0<\/span><span data-contrast=\"none\">your\u00a0<\/span><span data-contrast=\"none\">most popular content<\/span><span data-contrast=\"none\">\u00a0and the<\/span><span data-contrast=\"none\">\u00a0best times to release\u00a0<\/span><span data-contrast=\"none\">new\u00a0<\/span><span data-contrast=\"none\">content, among other<\/span><span data-contrast=\"none\">\u00a0insights<\/span><span data-contrast=\"none\">.\u00a0<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<h2><b><span data-contrast=\"none\">3. Host<\/span><\/b><b><span data-contrast=\"none\">\u00a0<\/span><\/b><b><span data-contrast=\"none\">Live\u00a0<\/span><\/b><b><span data-contrast=\"none\">Social Media Events<\/span><\/b><span data-ccp-props=\"{&quot;134233279&quot;:true}\">\u00a0<\/span><\/h2>\n<p><span data-contrast=\"none\">In addition to select<\/span><span data-contrast=\"none\">ing<\/span><span data-contrast=\"none\">\u00a0the most appropriate channel to promote your business and utilizing analytics tools, you\u00a0<\/span><span data-contrast=\"none\">can further\u00a0<\/span><span data-contrast=\"none\">increase your social media activity by hosting live events on your social media account<\/span><span data-contrast=\"none\">s<\/span><span data-contrast=\"none\">. Online events are a great way to directly connect with your existing audience<\/span><span data-contrast=\"none\">\u00a0and dev<\/span><span data-contrast=\"none\">elop\u00a0<\/span><span data-contrast=\"none\">new\u00a0<\/span><span data-contrast=\"none\">audience pools<\/span><span data-contrast=\"none\">.<\/span><span data-contrast=\"none\">\u00a0<\/span><a href=\"https:\/\/coachingfederation.org\/blog\/the-benefits-of-using-facebook-and-instagram-live-to-engage-with-coaching-clients\" target=\"_blank\" rel=\"noopener noreferrer\"><span data-contrast=\"none\">Facebook and Instagram Live<\/span><span data-contrast=\"none\">s<\/span><\/a><span data-contrast=\"none\">\u00a0have become increasing<\/span><span data-contrast=\"none\">ly<\/span><span data-contrast=\"none\">\u00a0popular,\u00a0<\/span><a href=\"https:\/\/www.prnewsonline.com\/live-video-covid\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span data-contrast=\"none\">partially due to the ongoing pandemic<\/span><\/a><span data-contrast=\"none\">.<\/span><span data-contrast=\"none\">\u00a0<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<h3><b><span data-contrast=\"none\">Social Media is an Essential Tool for Your\u00a0<\/span><\/b><b><span data-contrast=\"none\">Coaching\u00a0<\/span><\/b><b><span data-contrast=\"none\">Business<\/span><\/b><span data-ccp-props=\"{}\">\u00a0<\/span><\/h3>\n<p><span data-contrast=\"none\">As the COVID-19 pandemic continues to force organizations to operate virtually<\/span><span data-contrast=\"none\">\u00a0<\/span><span data-contrast=\"none\">for the foreseeable future, social media has become\u00a0<\/span><span data-contrast=\"none\">even more vital\u00a0<\/span><span data-contrast=\"none\">for\u00a0<\/span><span data-contrast=\"none\">small\u00a0<\/span><span data-contrast=\"none\">businesses to<\/span><span data-contrast=\"none\">\u00a0<\/span><span data-contrast=\"none\">highlight<\/span><span data-contrast=\"none\">\u00a0<\/span><span data-contrast=\"none\">their\u00a0<\/span><span data-contrast=\"none\">brand, grow\u00a0<\/span><span data-contrast=\"none\">their\u00a0<\/span><span data-contrast=\"none\">audience\u00a0<\/span><span data-contrast=\"none\">and connect with\u00a0<\/span><span data-contrast=\"none\">prospective<\/span><span data-contrast=\"none\">\u00a0clients<\/span><span data-contrast=\"none\">. By selecting the best social channel<\/span><span data-contrast=\"none\">(s)<\/span><span data-contrast=\"none\">\u00a0for your audience, using analytics tools and\u00a0<\/span><span data-contrast=\"none\">host<\/span><span data-contrast=\"none\">ing<\/span><span data-contrast=\"none\">\u00a0<\/span><span data-contrast=\"none\">live\u00a0<\/span><span data-contrast=\"none\">events on your social media platform<\/span><span data-contrast=\"none\">s, you\u00a0<\/span><span data-contrast=\"none\">have a better opportunity to understand and engage with\u00a0<\/span><span data-contrast=\"none\">your existing\u00a0<\/span><span data-contrast=\"none\">clients<\/span><span data-contrast=\"none\">\u00a0<\/span><span data-contrast=\"none\">as well as<\/span><span data-contrast=\"none\">\u00a0<\/span><span data-contrast=\"none\">earn<\/span><span data-contrast=\"none\">\u00a0and retain<\/span><span data-contrast=\"none\">\u00a0more long<\/span><span data-contrast=\"none\">&#8211;<\/span><span data-contrast=\"none\">standing clients<\/span><span data-contrast=\"none\">.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>With\u00a04.2 billion\u202fglobal users\u00a0(the\u00a0equivalent\u00a0of\u00a0more than\u00a0half\u00a0of the world\u2019s\u00a0population!),\u00a0social media\u00a0has\u00a0become\u00a0a\u00a0wildly\u00a0popular tool to help connect with&hellip;<\/p>\n","protected":false},"author":10,"featured_media":14480,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_seopress_robots_primary_cat":"","_seopress_titles_title":"3 Social Media Marketing Ideas for Coaches","_seopress_titles_desc":"Boost your business with social media marketing for coaches. Increase engagement and visibility by learning key strategies on the ICF blog.","_seopress_robots_index":"","_searchwp_excluded":"","footnotes":""},"audience-type":[118,121,124,120,125,117,113,114],"display-option":[],"post-type":[128],"topic":[64,100],"_person-tax":[1985],"class_list":{"0":"post-29196","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","6":"hentry","7":"audience-type-experienced-coaches","8":"audience-type-external-coaches","9":"audience-type-icf-chapter-leaders","10":"audience-type-internal-coaches","11":"audience-type-mentor-coaches","12":"audience-type-new-coaches","13":"audience-type-professional-coaches","14":"audience-type-team-and-group-coaches","15":"post-type-blog","16":"topic-business-development","17":"topic-marketing","18":"_person-tax-1985","19":"not-partnership-post","31":"_person-tax-27899","32":"has-featured-image"},"acf":[],"_links":{"self":[{"href":"https:\/\/coachingfederation.org\/wp-json\/wp\/v2\/posts\/29196","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/coachingfederation.org\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/coachingfederation.org\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/coachingfederation.org\/wp-json\/wp\/v2\/users\/10"}],"replies":[{"embeddable":true,"href":"https:\/\/coachingfederation.org\/wp-json\/wp\/v2\/comments?post=29196"}],"version-history":[{"count":0,"href":"https:\/\/coachingfederation.org\/wp-json\/wp\/v2\/posts\/29196\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/coachingfederation.org\/wp-json\/wp\/v2\/media\/14480"}],"wp:attachment":[{"href":"https:\/\/coachingfederation.org\/wp-json\/wp\/v2\/media?parent=29196"}],"wp:term":[{"taxonomy":"audience-type","embeddable":true,"href":"https:\/\/coachingfederation.org\/wp-json\/wp\/v2\/audience-type?post=29196"},{"taxonomy":"display-option","embeddable":true,"href":"https:\/\/coachingfederation.org\/wp-json\/wp\/v2\/display-option?post=29196"},{"taxonomy":"post-type","embeddable":true,"href":"https:\/\/coachingfederation.org\/wp-json\/wp\/v2\/post-type?post=29196"},{"taxonomy":"topic","embeddable":true,"href":"https:\/\/coachingfederation.org\/wp-json\/wp\/v2\/topic?post=29196"},{"taxonomy":"_person-tax","embeddable":true,"href":"https:\/\/coachingfederation.org\/wp-json\/wp\/v2\/_person-tax?post=29196"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}